Marketing Infrastructure Intelligence
…and no matter who built the stack, the questions come to you:
| What fails quietly | Who answers for it | The consequence |
|---|---|---|
| A cookie banner no visitor ever sees | The agency owner | It becomes a legal question, then a retainer question |
| A contact form that drops enquiries | The account director | The client finds it before you do |
| Ads running with no conversion tag | The performance lead | The campaign takes the blame, then loses the budget |
| AI crawlers invited, then turned away | The SEO lead | The client asks why AI answers leave them out |
Your dashboards won't show you this. Every month, they report what they were told to report.
Failures leave public traces. Our Diagnostic reads them from outside: nothing installed, no access to request.
Because most of what you assume is working, isn't.
No credit card. No commitment. Five to ten minutes. The report is yours either way.
The Diagnostic scores all ten pillars of your marketing infrastructure and surfaces your blind spots.
Automated action items and roadmaps turn your Diagnostic's findings into a tracked plan.
Re-runs, trends, and integrations keep it accountable — run by you or your agents.
You self-assess. We test it against the public evidence. The gap is your roadmap.
Built for agencies and consultants who answer for their clients' stacks. Marketing teams and founders run it on their own. How agencies use it →
Businesses scanned
Industries audited
Action items surfaced
Recently scanned
King Street Media
Tech-enabled growth marketing and creative performance agency
Across ten pillars. Every failure below is one our Diagnostic reads from outside.
01 / Leaks
02 / Waste
03 / Friction
04 / Risk
05 / Voice
Voice and content quality are judgements over what is published, not measurements.
06 / Landscape
Campaign performance lives inside tools we are not given access to. This pillar reads what is published.
07 / Spend
08 / Market
We describe observable positioning. We do not claim to know a competitor's budget, roadmap or internal capability.
09 / Offer
10 / Organic
And the fix? In a report, each finding becomes an action item with a priority, a phase and a cost band. See a sample report →
Ready for agentic marketing?
…Is your infrastructure ready for marketing at all?
AI agents are already working inside your clients' stacks: ad platforms, CRMs and email tools all added autonomous optimisation, whether anyone deployed it or not. An agent optimising against silently broken tracking optimises toward the wrong outcome, faster.
01
A person reallocates budget against bad attribution once a quarter. An agent does it every hour, with more conviction.
02
A person hits a broken form and emails instead. An agent hits it, fails, and leaves.
03
Months of measurements taken through a broken pipe stop looking like an error. They look like normal.
The full argument: Your marketing system leaks →
Execution, analytics and automation do the work. The intelligence layer sits above them to diagnose, orchestrate, verify and hold them accountable, and it extends upward as AI agents move into the stack.
How the layers work →See the platform →
Our Diagnostic is where that layer starts. The first run triages a stack. Every re-run monitors it and verifies the fixes landed.
That is the practice we advocate: governance as routine hygiene, for every client's stack, read from outside.
Every other report on the platform lands beside it, on the same shelf. See the reports →
Rate any marketing stack. Our AI analyzes the reality. See the delta. Fix the problems.
Tell us about yourself
Results are based on publicly available signals. Accuracy is high for detectable elements; some findings will need context only you have.
A 0–100 composite drawn from your 10 pillar scores, your perception gap, infrastructure coherence, and budget efficiency. Each business gets a unique fingerprint mark and lands in one of five tiers.
Exceptional
Deliberate, coherent, ahead of baseline
Strong
Well-integrated, minor gaps remain
Operational
Mixed pillar scores, known blind spots
Exposed
Blind spots create material risk
Critical
Foundational gaps, actively leaking value
A real report has six sections. The free run unlocks all ten pillar scores, the top blind spot in detail, the executive summary, and the verdict cards. Paid plans unlock the rest of each section in place — no re-scan needed.
One-page narrative — where you stand, what to do first.
The composite + Galton fingerprint mark unique to your business.
Ten pillars, scored independently. Perception vs reality, side by side.
Pillars where what you think and what we detect disagree most.
Prioritised list. You triage, mark in-progress, verify on re-run.
Every tool we found — Conventional and Agentic, classified.
We publish what we measure and why — the ten pillars, the perception-gap mechanic, the MIDAS composite. We reserve the algorithmic specifics: weights, signal extraction, model prompts.
Read the methodologyThe Diagnostic produces action items, not a sales call. You triage them yourself first. Help is available when you decide you need it — not before.
A prioritised list of corrections per pillar. Each item tagged with severity and effort. You own the list from the moment it lands.
Mark items as queued, in-progress, or dismissed. Items start as suggested — the Action Items workspace tracks status changes over time and surfaces them on re-run.
Most action items are small, technical fixes a competent operator can ship in an afternoon. Do those first. Tag what needs help.
Re-running shows what improved. If the remaining items need translation, the Strategic Assessment is a paid ~3hr engagement (1hr live session). Optional.
The Diagnostic itself is free. Plans give you more report capacity, deeper unlocks, and team / org features. Pick a plan when the workflow needs it — not before.
2 first month, 1 / mo after
10-pillar scores, top blind spot, executive summary, verdict cards, detected tech stack, plus brand, budget, and chat agent summaries. Everything else stays locked.
Start FreeFor agencies, consultants and fractional marketing leads. Every Agency plan has the same features; they differ in volume.
8 Diagnostics / mo
Up to 25 client workspaces
For consultants and fractional marketing leads looking after a handful of clients.
Subscribe16 Diagnostics / mo
Up to 100 client workspaces
For agencies with a growing client book.
Subscribe32 Diagnostics / mo
Up to 250 client workspaces
For agencies managing client portfolios at scale.
SubscribeEvery Agency plan: Everything in Enterprise, organised around your clients: client workspaces, client viewers, the Portfolio and agency operations.
For businesses auditing their own brands.
3 Diagnostics / mo
Full report unlocked. Every blind spot, market intelligence, full budget breakdown, PDF export.
Subscribe8 Diagnostics / mo
Adds the investment roadmap, action items, trends comparison, markdown export, and a team account with sharing.
Subscribe16 Diagnostics / mo
Adds full action-item management (assign, track, measure), journey canvas, scheduled Diagnostics, brand workspaces.
SubscribeSee full plan details, billing options, and feature comparison →
The intelligence layer, in practice
The intelligence layer isn't a dashboard — it's a practice. Six continuous disciplines, run by you or by your agents.
Plans give you the platform. Services give you a human with domain expertise to walk the findings, sequence the work, and tell you which item to do first.
Add-ons once you have a Diagnostic run. Each one starts with what the Diagnostic surfaced — we don't bill for discovery you've already done.
Which findings matter, what to fix first, and whether you need help. ~3hr engagement (pre-research, 1hr session, follow-up).
Generated from your Diagnostic, human-reviewed before publish. Self-serve order. Bundle SA + 2 competitors for $850 on request.
What is actually broken inside the systems your Diagnostic flagged. Read-only access: we confirm from the inside what the Diagnostic found from the outside.
A stack built to a spec you approved, and kept that way. Blueprints, system builds, and Run & Optimise.
We fix the findings in your report. Your team confirms each fix; the next Diagnostic re-checks what it can see from outside.
Powered by
Signal sources the Diagnostic synthesises. These are inputs to our analysis, not vendors who endorse it.
ChatGPT
OpenAI
Claude
Anthropic
Gemini
Perplexity
Perplexity AI
Apify
Apify
SerpAPI
SerpAPI
Built on
Yes. The 10-pillar automated analysis is free with no credit card required. You'll get scores across all ten pillars, your single most critical blind spot in full detail, an executive summary, and infrastructure verdict cards. Paid plans unlock the rest of the report — every blind spot, market intelligence, the full budget breakdown, action items, and PDF export — but the underlying analysis is the same.
Open full answer →Five to ten minutes end to end. The self-assessment takes about a minute. When you submit, the system kicks off the analysis and asks you to verify your email — the analysis runs in the background while you verify. The report lands once both finish. Time has grown from earlier versions as we added more signal providers and more complex prompting.
Open full answer →No. The Diagnostic operates entirely from public signals — your website, social profiles, DNS records, sitemap, robots.txt, what AI systems can find about you. No analytics logins, no ad account access, no CRM credentials. The Diagnostic requires nothing more than a URL.
Open full answer →The Diagnostic is the automated 10-pillar analysis — free, machine-run, five to ten minutes. It tells you what the system measured. The Strategic Assessment ($300 USD, ~3hr engagement: pre-research, 1hr live session, follow-up) is the human translation layer on top — we walk through findings together, explain what each result means for your specific business, and build a prioritised action plan.
Open full answer →Anyone responsible for, or adjacent to, marketing infrastructure that has grown beyond what one person can hold in their head. Clearest fits: founders, CMOs, marketing operations leads, CTOs and CIOs whose teams own the stack, IT security responsible for the trust posture, and agencies running diagnostics on prospects or clients as part of discovery or quarterly review. The Diagnostic works on any business with a public URL.
Open full answer →AI agents are already operating in your stack — your ad platforms, CRM, and email tools add autonomous automation whether you deployed it or not. 'Agentic readiness' is whether agents can reliably discover you, act through your funnel, convert, and be observed — a cross-pillar property the Diagnostic scores under the Tech Stack, Discoverability, Conversion, and Trust & Security pillars (Tech Stack carries an explicit agentic-readiness sub-score). But the deeper test is trust: an agent optimising against silently-broken tracking just scales the mistake faster, so readiness also depends on whether the infrastructure underneath is accurate enough to act on. The report surfaces both.
Open full answer →Most of what you assume is working, isn't.
Free. Five to ten minutes end to end. No access to your systems required. The Diagnostic runs on public signals; the report is yours either way.
Start Your Free DiagnosticNo credit card. No commitment. No data handed over.
