Most of what you assume is working, isn't.
No credit card. No commitment.
You self-assess. Our system independently analyses reality. The gap is your roadmap.
Businesses scanned
Industries audited
Action items surfaced
Recently scanned
DB Treecare Services
Arborist
Our diagnostic can.
Your email auth is 'monitor only'
Your domain can be spoofed right now.
Your tracking pixel is firing into an ad account you haven't funded in 8 months
Orphaned tag, still phoning home.
Your privacy policy says you don't share data
Your tag manager disagrees.
ChatGPT can't tell us what you do
Your robots.txt didn't say it could try.
You have analytics in 4 different tools
None of them agree on conversion count.
Rate your own marketing stack. Our AI analyzes the reality. See the delta. Fix the problems.
Tell us about yourself
Results are based on publicly available signals. Accuracy is high for detectable elements; some findings will need context only you have.
A 0–100 composite drawn from your 10 pillar scores, your perception gap, infrastructure coherence, and budget efficiency. Each business gets a unique fingerprint mark and lands in one of five tiers.
Exceptional
Deliberate, coherent, ahead of baseline
Strong
Well-integrated, minor gaps remain
Operational
Mixed pillar scores, known blind spots
Exposed
Blind spots create material risk
Critical
Foundational gaps, actively leaking value
A real report has six sections. The free run unlocks all ten pillar scores, the top blind spot in detail, the executive summary, and the verdict cards. Paid plans unlock the rest of each section in place — no re-scan needed.
One-page narrative — where you stand, what to do first.
The composite + Galton fingerprint mark unique to your business.
Ten pillars, scored independently. Perception vs reality, side by side.
Pillars where what you think and what we detect disagree most.
Prioritised list. You triage, mark in-progress, verify on re-run.
Every tool we found — Conventional and Agentic, classified.
We publish what we measure and why — the ten pillars, the perception-gap mechanic, the MIDAS composite. We reserve the algorithmic specifics: weights, signal extraction, model prompts.
Read the methodology →The diagnostic produces action items, not a sales call. You triage them yourself first. Help is available when you decide you need it — not before.
A prioritised list of corrections per pillar. Each item tagged with severity and effort. You own the list from the moment it lands.
Mark items as queued, in-progress, or dismissed. Items start as suggested — the Action Items workspace tracks status changes over time and surfaces them on re-run.
Most action items are small, technical fixes a competent operator can ship in an afternoon. Do those first. Tag what needs help.
Re-running shows what improved. If the remaining items need translation, the Strategic Assessment is a paid ~3hr engagement (1hr live session). Optional.
The diagnostic itself is free. Plans give you more report capacity, deeper unlocks, and team / org features. Pick a plan when the workflow needs it — not before.
2 first month, 1 / mo after
10-pillar scores, top blind spot, executive summary, verdict cards, detected tech stack, plus brand, budget, and chat agent summaries. Everything else stays locked.
Start Free5 reports / mo
Full report unlocked. Every blind spot, market intelligence, full budget breakdown, PDF export.
Subscribe10 reports / mo
Adds the investment roadmap, action items, trends comparison, markdown export, and org account with team sharing.
Subscribe40 reports / mo
Adds full action-item management (assign, track, measure), journey canvas, scheduled re-runs, client portal.
Subscribe100 reports / mo
Adds the full agency operations suite: fulfillment queue, triggers, templates, agency billing.
SubscribeSee full plan details, billing options, and feature comparison →
Plans give you the platform. Services give you a human with domain expertise to walk the findings, sequence the work, and tell you which item to do first.
Add-ons once you have a diagnostic run. Each one starts with what the diagnostic surfaced — we don't bill for discovery you've already done.
~3hr engagement (pre-research, 1hr session, follow-up). Human translation of the diagnostic.
Deep manual research per competitor. Bundle SA + 2 competitors for $650.
Read-only access. We confirm from the inside what the diagnostic found from the outside.
Blueprints, system builds, ongoing monitoring of the infrastructure we built.
Hands-on execution and strategic advisory. Project or hourly.
Powered by
Signal sources the diagnostic synthesises. These are inputs to our analysis, not vendors who endorse it.
ChatGPT
OpenAI
Claude
Anthropic
Gemini
Perplexity
Perplexity AI
Apify
Apify
SerpAPI
SerpAPI
Built on
Yes. The 10-pillar automated analysis is free with no credit card required. You'll get scores across all ten pillars, your single most critical blind spot in full detail, an executive summary, and infrastructure verdict cards. Paid plans unlock the rest of the report — every blind spot, market intelligence, the full budget breakdown, action items, and PDF export — but the underlying analysis is the same.
Open full answer →Five to ten minutes end to end. The self-assessment takes about a minute. When you submit, the system kicks off the analysis and asks you to verify your email — the analysis runs in the background while you verify. The report lands once both finish. Time has grown from earlier versions as we added more signal providers and more complex prompting.
Open full answer →No. The diagnostic operates entirely from public signals — your website, social profiles, DNS records, sitemap, robots.txt, what AI systems can find about you. No analytics logins, no ad account access, no CRM credentials. The diagnostic requires nothing more than a URL.
Open full answer →The Diagnostic is the automated 10-pillar analysis — free, machine-run, five to ten minutes. It tells you what the system measured. The Strategic Assessment ($300 USD, ~3hr engagement: pre-research, 1hr live session, follow-up) is the human translation layer on top — we walk through findings together, explain what each result means for your specific business, and build a prioritised action plan.
Open full answer →Anyone responsible for, or adjacent to, marketing infrastructure that has grown beyond what one person can hold in their head. Clearest fits: founders, CMOs, marketing operations leads, CTOs and CIOs whose teams own the stack, IT security responsible for the trust posture, and agencies running diagnostics on prospects or clients as part of discovery or quarterly review. The diagnostic works on any business with a public URL.
Open full answer →Most of what you assume is working, isn't.
Free. Five to ten minutes end to end. No access to your systems required. The diagnostic runs on public signals; the report is yours either way.
Start Your Free DiagnosticNo credit card. No commitment.
