The Intelligence Layer for your Marketing Stack

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Most of what you assume is working, isn't.

Start Your Free Diagnostic

No credit card. No commitment.

You self-assess. Our system independently analyses reality. The gap is your roadmap.

Assessments and course correction
System builds & orchestration for an AI-ready future
Marketing & development support you need today

Businesses scanned

47

Industries audited

23

Action items surfaced

1,284

Recently scanned

DB Treecare Services

Arborist

Each of these is a test you can or cannot answer

Our diagnostic can.

01

Your email auth is 'monitor only'

Your domain can be spoofed right now.

02

Your tracking pixel is firing into an ad account you haven't funded in 8 months

Orphaned tag, still phoning home.

03

Your privacy policy says you don't share data

Your tag manager disagrees.

04

ChatGPT can't tell us what you do

Your robots.txt didn't say it could try.

05

You have analytics in 4 different tools

None of them agree on conversion count.

Start your free diagnostic

Rate your own marketing stack. Our AI analyzes the reality. See the delta. Fix the problems.

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Your Identity

Tell us about yourself

Results are based on publicly available signals. Accuracy is high for detectable elements; some findings will need context only you have.

Every report produces a MIDAS score

A 0–100 composite drawn from your 10 pillar scores, your perception gap, infrastructure coherence, and budget efficiency. Each business gets a unique fingerprint mark and lands in one of five tiers.

Exceptional

Deliberate, coherent, ahead of baseline

Strong

Well-integrated, minor gaps remain

Operational

Mixed pillar scores, known blind spots

Exposed

Blind spots create material risk

Critical

Foundational gaps, actively leaking value

What lands in your inbox

A real report has six sections. The free run unlocks all ten pillar scores, the top blind spot in detail, the executive summary, and the verdict cards. Paid plans unlock the rest of each section in place — no re-scan needed.

01

Executive Summary

One-page narrative — where you stand, what to do first.

02

MIDAS Score

The composite + Galton fingerprint mark unique to your business.

03

Pillar Scoring

Ten pillars, scored independently. Perception vs reality, side by side.

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Blind Spots

Pillars where what you think and what we detect disagree most.

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Action Items

Prioritised list. You triage, mark in-progress, verify on re-run.

06

Detected Tech Stack

Every tool we found — Conventional and Agentic, classified.

The methodology is in the open

We publish what we measure and why — the ten pillars, the perception-gap mechanic, the MIDAS composite. We reserve the algorithmic specifics: weights, signal extraction, model prompts.

Read the methodology →

What happens after the diagnostic

The diagnostic produces action items, not a sales call. You triage them yourself first. Help is available when you decide you need it — not before.

01

Report lands with action items

A prioritised list of corrections per pillar. Each item tagged with severity and effort. You own the list from the moment it lands.

02

You triage and prioritise

Mark items as queued, in-progress, or dismissed. Items start as suggested — the Action Items workspace tracks status changes over time and surfaces them on re-run.

03

Implement what's clear

Most action items are small, technical fixes a competent operator can ship in an afternoon. Do those first. Tag what needs help.

04

Re-run to verify, or book help

Re-running shows what improved. If the remaining items need translation, the Strategic Assessment is a paid ~3hr engagement (1hr live session). Optional.

Plans

The diagnostic itself is free. Plans give you more report capacity, deeper unlocks, and team / org features. Pick a plan when the workflow needs it — not before.

Free

$0 forever

2 first month, 1 / mo after

10-pillar scores, top blind spot, executive summary, verdict cards, detected tech stack, plus brand, budget, and chat agent summaries. Everything else stays locked.

Start Free

Starter

$39 /mo

5 reports / mo

Full report unlocked. Every blind spot, market intelligence, full budget breakdown, PDF export.

Subscribe
Most Popular

Pro

$149 /mo

10 reports / mo

Adds the investment roadmap, action items, trends comparison, markdown export, and org account with team sharing.

Subscribe

Enterprise

$499 /mo

40 reports / mo

Adds full action-item management (assign, track, measure), journey canvas, scheduled re-runs, client portal.

Subscribe

Agency

$999 /mo

100 reports / mo

Adds the full agency operations suite: fulfillment queue, triggers, templates, agency billing.

Subscribe

See full plan details, billing options, and feature comparison →

If your diagnostic surfaces 30+ action items, you don't need another tool.
You need translation.

Plans give you the platform. Services give you a human with domain expertise to walk the findings, sequence the work, and tell you which item to do first.

Frequently asked questions

Is the diagnostic really free?

Yes. The 10-pillar automated analysis is free with no credit card required. You'll get scores across all ten pillars, your single most critical blind spot in full detail, an executive summary, and infrastructure verdict cards. Paid plans unlock the rest of the report — every blind spot, market intelligence, the full budget breakdown, action items, and PDF export — but the underlying analysis is the same.

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How long does it take?

Five to ten minutes end to end. The self-assessment takes about a minute. When you submit, the system kicks off the analysis and asks you to verify your email — the analysis runs in the background while you verify. The report lands once both finish. Time has grown from earlier versions as we added more signal providers and more complex prompting.

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Do I need to give you access to my systems?

No. The diagnostic operates entirely from public signals — your website, social profiles, DNS records, sitemap, robots.txt, what AI systems can find about you. No analytics logins, no ad account access, no CRM credentials. The diagnostic requires nothing more than a URL.

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What's the difference between the Diagnostic and the Strategic Assessment?

The Diagnostic is the automated 10-pillar analysis — free, machine-run, five to ten minutes. It tells you what the system measured. The Strategic Assessment ($300 USD, ~3hr engagement: pre-research, 1hr live session, follow-up) is the human translation layer on top — we walk through findings together, explain what each result means for your specific business, and build a prioritised action plan.

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Who is the diagnostic for?

Anyone responsible for, or adjacent to, marketing infrastructure that has grown beyond what one person can hold in their head. Clearest fits: founders, CMOs, marketing operations leads, CTOs and CIOs whose teams own the stack, IT security responsible for the trust posture, and agencies running diagnostics on prospects or clients as part of discovery or quarterly review. The diagnostic works on any business with a public URL.

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Most of what you assume is working, isn't.

Find out which assumptions are wrong

Free. Five to ten minutes end to end. No access to your systems required. The diagnostic runs on public signals; the report is yours either way.

Start Your Free Diagnostic

No credit card. No commitment.