Start here · the cornerstone of every engagement
Marketing Infrastructure Diagnostic
See What's Really Happening
A forensic analysis of your marketing infrastructure across ten pillars. You self-assess; we independently detect what's actually there; the gap becomes a scored, evidenced picture of your stack.
The Diagnostic is what the platform features and every service engagement build on — establish a baseline, measure every later decision against it.
How It Works
You self-assess
Rate your marketing across all 10 pillars — your perception of how things are going. Takes about a minute.
We analyze
Our system independently analyzes your actual digital infrastructure — website, tech stack, tracking, ad accounts, competitive position. This becomes our analysis — the reality.
See the delta
The gap between your self-assessment and our analysis is your roadmap. Where you're overconfident, there's a risk. Where you're undervaluing yourself, there's an opportunity.
Take action
Use built-in action items, investment roadmaps, and the Journey canvas to turn findings into a prioritised plan — then track your progress as scores improve with each re-run.
The 10 Pillars
Every Diagnostic scores your infrastructure across these 10 pillars — your self-assessment versus our independent analysis.
Attribution
Tracking & measurement accuracy
Tech Stack
Tool efficiency & agentic readiness
Conversion
Forms, CTAs & checkout flow
Trust & Security
Legal, privacy & security
Brand
Voice, sentiment & content quality
Marketing
Strategy, audience & campaigns
Advertising
Paid media spend & ROAS
Competitors
Market positioning
Product
Offer clarity & value proposition
Discoverability
Web, SEO, AEO & GEO — can people and AI find you?
Your composite score
The ten pillar scores roll up into your MIDAS™ score — a single 0–100 benchmark of marketing-infrastructure health that also factors in how accurately your self-assessment matched reality.
How the MIDAS score works →What's in your report
Every Diagnostic produces the same report — the full anatomy, top to bottom.
Perception gap analysis
- 10-pillar scoring — your self-assessment vs. our independent detection, with per-pillar sub-scores
- Blind spots — your widest gaps, with investigation notes
MIDAS score
- Composite — pillar performance, perception accuracy, infrastructure coherence, budget efficiency
- Tier & fingerprint — your 0–100 tier, plus the fingerprint mark unique to your business
- Infrastructure verdicts — overall status and the green-light call
Business profile
- Core identity — industry, sub-sector, target audience
- Digital footprint — your social presence across platforms
- Published apps — App Store, Play, Mac, Microsoft store & Linux distros
- Momentum & risk — news, funding, leadership, launches, workforce signals
- Marketing signal — active campaigns and hiring signals
Detected tech stack
- Every detectable tool — named and classified across all ten pillars
- Conventional + agentic — tool efficiency and AI-readiness, with estimated cost
Budget & investment
- Budget analysis — stated vs. estimated, tools-vs-labour split, per pillar
- Investment roadmap — per-pillar recommended monthly spend with named initiatives
- Action items — findings turned into a prioritised, trackable plan
Brand visibility
- Search & AI-answer presence — where you show up, and where you don't
- Profiles & reach — the visibility surfaces and social profiles we detect
Brand sentiment
- Reviews & ratings — across the platforms we find
- Sentiment by dimension — including the social-engagement trend
AI & governance
- Chat-agent assessment — detected chat/AI agents and how they're configured
- AI stack governance — tool sprawl, content governance, policy surface, spend visibility, AI disclosure
Narrative & intelligence
- Executive summary — the one-page read on where you stand
- Market intelligence — competitor profiles and positioning
- Auditor's notes — coverage gaps: what the scan couldn't reach, and the next step
Every Diagnostic runs at full depth — your plan controls how much is visible. Compare plans →
* Findings are based on externally detectable signals.
Progressive Enhancement
Each plan builds on the one below it. The scan is always the same — the report reveals more as you move up.
Each tier includes everything from the tiers below it.
What Each Plan Includes
Select a plan to see what report sections and operational features are included.
Free
For individuals exploring their own marketing infrastructure.
Diagnostic Report Features
- 10-pillar scoring with perception vs. reality
- Business profile & detected tech stack
- Top critical blind spot with full detail
- Brand visibility & sentiment scores (summary)
- Budget summary cards
- Executive summary & verdict cards
- Chat agent assessment scores
Tools
- Report sharing
- In-app communications
Organization
- 1 user, personal account
The scan always runs at full depth — every pillar, every signal, every analysis. Your plan controls what's visible in the report, not the depth of the scan. Upgrading reveals everything instantly — no re-scan needed.
See what the Diagnostic actually delivers
We've built a sample Pro-plan report for a fictional outdoor retail company. Scores, findings, blind spots, market intelligence, and investment recommendations — all real output from the forensic analysis.
After your Diagnostic: the Citation Scan
A completed Diagnostic unlocks the $49 USD Citation Scan — ten pinned questions run across six AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview and Google AI Mode), returning every domain those sixty answers cited, ranked by presence. The scan takes its subject from your Diagnostic, so there is nothing to type — and the grid lands on the same shelf, on its own page beside this report. It is a separately paid one-off rather than a plan feature, and it is the measurement the Diagnostic itself does not make.
See what the Citation Scan covers →Ready to Choose?
The Diagnostic is free to start — no credit card required. Need more detail on exactly what's included at each tier?