Terms of Service
Last Updated: 2026-03-21
Yellowhead Digital, a business operated by Christopher Enns
Last Updated: 2026-03-21
1. Acceptance of Terms
By creating an account, accessing the Forensic Diagnostic Suite, or engaging Yellowhead Digital for any service, you ("Customer", "you") agree to be bound by these Terms of Service ("Terms").
Self-serve plans (Free, Starter, Pro, Enterprise, Agency): Acceptance occurs at the point of account creation or plan upgrade (click-wrap). These Terms govern your use from that moment.
Custom engagements: These Terms apply alongside the applicable Order Form or Statement of Work, which governs in case of conflict.
Yellowhead Digital is operated by Christopher Enns as a sole proprietorship based in British Columbia, Canada.
If you do not agree to these Terms, do not use our services.
2. Services Description
Yellowhead Digital offers three service streams:
Assist — Advisory and consulting engagements to support your marketing technology decisions, campaigns, and digital strategy.
Audit — Forensic assessment of your digital infrastructure, ad spend, tech stack, and competitive positioning, delivered as a structured report.
Architect — End-to-end design and implementation of marketing infrastructure, analytics frameworks, and digital systems.
Forensic Diagnostic Suite (Self-Serve Tool) — A subscription-based diagnostic platform that analyses a business's digital presence, ad attribution, tech stack, social footprint, and more. Available subscription tiers:
| Tier | Price (USD) | Reports / Month | Description |
|---|---|---|---|
| Free | $0 | 2 (first month), 1 after | Individual diagnostic access |
| Starter | $39 | 5 | Full diagnostic reports with PDF export |
| Pro | $149 | 10 | Org account with team access (up to 3 members) |
| Enterprise | $499 | 40 | Unlimited team members, up to 5 client-organizations, scheduled re-runs |
| Agency | $999 | 100 | Unlimited client-organizations, monitoring toolkit, wholesale service delivery |
| Custom | Contact us | Negotiated | Bespoke arrangements |
Pre-paid commitment options (3-month and annual) are available on select tiers at published rates. All commitment plans include a 30-minute Course Correction after the first month.
Feature availability per tier is governed by the feature schedule published at yellowhead.digital/pricing, which may be updated from time to time.
3. Account and Organisation Terms
Account creation: You must provide accurate information when creating an account. One account per person. You are responsible for maintaining the confidentiality of your login credentials.
Organisation accounts: Pro, Enterprise, Agency, and Custom plans support team access via organisation accounts. Reports and data belong to the organisation account, not individual users. If an individual user leaves an organisation, their access is removed but the organisation retains all reports and data.
Client-organizations (Enterprise and Agency): Enterprise and Agency plans allow the creation of client-organizations — distinct entities whose diagnostic reports and service deliverables are managed within the subscribing account. Enterprise plans are limited to 5 client-organizations; Agency plans have no limit. The subscribing account holder is responsible for all client-organization data and for ensuring they have appropriate authority to submit client business information for analysis.
Domain gating: Organisation accounts are associated with a verified domain. Users with matching email domains may be granted access at the account administrator's discretion.
Prohibited use: You may not use our services for illegal purposes, to submit false or misleading data, or to attempt to reverse-engineer our diagnostic methodology or AI systems.
4. Payment Terms
Payments: All payments are processed by Stripe. By providing payment details, you agree to Stripe's terms of service.
Subscription billing: Monthly subscriptions are billed on the anniversary of your sign-up date (not the calendar month-end). Your diagnostic report quota resets on the same anniversary date each month.
Pre-paid commitments: 3-month and annual commitment plans are billed upfront for the full term. Annual plans on eligible tiers include a published discount. Pre-paid commitments are non-refundable once the billing period has begun.
Service engagements: Assist, Audit, and Architect engagements are invoiced per the applicable Order Form or Statement of Work.
No refunds after report generation: Once a diagnostic report has been generated, the associated credit or subscription fee is non-refundable.
Cancellation: Monthly subscribers may cancel at any time. Access continues until the end of the current billing period. Pre-paid commitment subscribers may cancel to prevent renewal but are not entitled to pro-rata refunds for the remaining commitment term. Yellowhead Digital does not provide pro-rata refunds for unused time.
Price changes: We will give you at least 30 days notice of any price changes before they affect your subscription.
Late payment: Yellowhead Digital reserves the right to suspend access to the service for accounts with overdue payments after reasonable notice.
5. Aggregate Anonymized Data Rights — All Tiers
Regardless of your subscription tier, Yellowhead Digital retains the right to use aggregate, anonymized, and de-identified data derived from your use of the Service for the following purposes:
(a) improving and developing the Forensic Diagnostic Suite and related products;
(b) generating industry benchmarking reports and insights;
(c) producing anonymized case studies and marketing materials; and
(d) internal business intelligence and knowledge development.
This right survives termination of your account. We will never identify you, your business, your employees, or your confidential data in any such output. Aggregate data used for these purposes is irreversibly de-identified and cannot reasonably be linked back to you or your business.
6. Customer Data and Confidentiality
Your data: You retain ownership of the business data, content, and information you provide to us. You grant Yellowhead Digital a limited licence to process that data solely to deliver the services described in these Terms.
Our platform: Yellowhead Digital retains ownership of the platform, its diagnostic methodology, scoring system, AI prompting architecture, and all aggregate insights derived from the service.
Deliverables: Diagnostic reports, blueprints, and written assessments produced for you are licensed to you for your internal business use. Yellowhead Digital retains ownership of the underlying methodology, frameworks, and scoring system used to produce them.
Confidentiality for engagements: Strategic Assessment (Audit) and Architect engagements include mutual confidentiality obligations by default. Each party agrees not to disclose the other's confidential information to third parties without prior written consent. This does not apply to information that is or becomes publicly known through no fault of the receiving party.
7. Marketing and Publicity
Free and Starter Tiers
By using the Service, Customer grants Yellowhead Digital a non-exclusive, worldwide, royalty-free licence to use Customer's name and logo to identify Customer as a user of the Services in marketing materials and on the Yellowhead Digital website. Customer may revoke this right at any time by written notice to privacy@yellowhead.digital; revocation takes effect within 14 days of receipt.
Pro Tier
Yellowhead Digital will seek Customer's written consent (including via email) before using Customer's name or logo in marketing materials or case studies. Customer agrees that Yellowhead Digital may produce and publish an anonymized case study derived from the engagement, provided no identifying information about Customer, its employees, or its business is disclosed. Customer may not withhold consent to the anonymized case study right described in this paragraph.
Enterprise / Agency / Custom Tier
Neither party may issue any public announcement regarding this Agreement without the other party's prior written consent.
Where a pricing discount has been applied in the applicable Order Form, Customer agrees to:
(a) permit Yellowhead Digital to display Customer's name and logo as a customer reference on the Yellowhead Digital website and in marketing materials; and
(b) arrange for a named senior employee (Director level or above) to provide a written testimonial or attributed quote for use in Yellowhead Digital's marketing materials, within 30 days of Service completion.
If Customer declines obligation (b), the pricing discount set out in the Order Form shall not apply and full standard pricing shall be due.
Regardless of the above, Yellowhead Digital retains the right to use aggregate anonymized data as set out in Section 5 above. This right applies at all tiers and cannot be withheld.
8. Intellectual Property
Yellowhead Digital owns: The Forensic Diagnostic Suite platform, its code, design, diagnostic methodology, AI prompting architecture, scoring system, and all aggregate or de-identified insights derived from the service.
You own: The business data, content, and information you provide to us, and the final deliverables produced specifically for you under an engagement.
Licence to deliverables: Reports, blueprints, and written outputs produced under an Audit or Architect engagement are licensed to you on a non-exclusive, non-transferable basis for your internal business use only. You may not resell, sublicense, or represent them as your own proprietary methodology.
Agency use of deliverables: Agency account holders may share diagnostic reports and service deliverables with their client-organizations as part of their professional service delivery. This does not constitute a sublicence — the Agency account holder remains the licensee and is responsible for ensuring appropriate use by their clients. Agency clients do not acquire independent rights to the Yellowhead Digital platform, methodology, or scoring system.
9. Limitation of Liability
Informational purpose: The Forensic Diagnostic Suite provides informational analysis only. It does not constitute professional marketing, legal, financial, or technical advice. You are responsible for decisions made based on diagnostic outputs.
No warranties: The Service is provided "as is" and "as available". We make no warranties, express or implied, that the service will be error-free, uninterrupted, or that findings will be accurate or complete.
Liability cap: To the maximum extent permitted by law, Yellowhead Digital's total liability to you for any claim arising out of or related to these Terms or the Service is limited to the fees you paid in the three months preceding the event giving rise to the claim.
Excluded losses: Yellowhead Digital is not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profit, loss of data, or loss of business opportunity.
Some jurisdictions do not allow certain liability exclusions. Where mandatory consumer protection laws apply, those laws take precedence.
10. Termination
By you: You may cancel your subscription at any time. Access continues to the end of the current billing period. To terminate an engagement, provide 30 days written notice per the Order Form.
By us: Yellowhead Digital may suspend or terminate your account immediately for breach of these Terms, misuse of the platform, abusive conduct toward our team, or non-payment. We will give reasonable notice where practical.
Effect of termination: Upon termination, your access to the Service ends. Sections 5 (Aggregate Data Rights), 6 (IP and Confidentiality), 8 (IP), 9 (Liability), and 11 (Disputes) survive termination.
11. Disputes
Governing law: These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law principles.
Preferred resolution: We prefer to resolve disputes informally. Contact us at hello@yellowhead.digital before commencing formal proceedings.
Arbitration: If informal resolution fails, disputes shall be submitted to binding arbitration in British Columbia in accordance with the BC Arbitration Act, except as provided below.
Small claims: Either party may bring a claim in the applicable small claims court if the claim qualifies.
Class action waiver: To the extent permitted by applicable law, you agree to resolve disputes with Yellowhead Digital on an individual basis and waive any right to bring or participate in a class action.
12. Updates to These Terms
We may update these Terms from time to time. For material changes, we will give you at least 30 days notice by email before the change takes effect. Your continued use of the Service after the effective date of updated Terms constitutes acceptance of the changes.
The current version of these Terms is always available at yellowhead.digital/terms.
Yellowhead Digital
https://yellowhead.digital
hello@yellowhead.digital