How It Works
Most marketing infrastructure fails silently. Errors present as performance. The gap between what you believe is happening and what's actually happening widens without anyone noticing.
We start by making the gap visible — then we close it.
Run the free forensic diagnostic
You cannot see a problem in your data using only your data. Analytics tools have commercial incentives to over-report. Tags fire on wrong pages and nobody notices because the numbers still go up. Duplicate conversion events inflate your return on ad spend. Consent banners look compliant but aren't wired to anything. These aren't edge cases — they're the norm.
The forensic diagnostic scores your infrastructure across 10 pillars — attribution, tech stack, conversion, trust & security, brand, marketing, advertising, competitors, product, and web & SEO/GEO — comparing your perception of how things are going against independent analysis. The gap between those two scores is where the real findings live.
Start Free DiagnosticDiagnosis, not a dashboard
A dashboard tells you what happened. A diagnosis tells you what it means, what's broken, and what to fix first. Your report lands immediately — scores, blind spots, executive summary, and infrastructure verdicts. Higher tiers progressively unlock the complete picture: every blind spot, market intelligence, budget analysis, the investment roadmap, action items, and team access. Upgrading reveals everything instantly on existing reports — no re-scan needed.
If you want human interpretation, a Strategic Assessment is the next step — $300 USD flat fee (1hr session + pre-research). This is where domain translation begins: we walk through what each finding means for your specific business, what's urgent, what can wait, and what the realistic options are. Legible, not dumbed down. You can add a deeper Competitive Report at $250 USD per competitor, or bundle an assessment with two competitor deep-dives at booking for $650 USD.
See Sample ReportChoose the stream that fits
Based on what the diagnostic reveals and what your business actually needs, you choose a path forward. Not every business needs the same thing — and that's the point.
Full Service
Audit
See the gap. Chart the course. Strategic analysis, human interpretation, and a clear course correction plan.
Architect
We build the system. No black boxes. Infrastructure blueprint, component integration, and ongoing monitoring.
Assist
We do the work. You understand why. Websites, campaigns, content, social — with the choices explained along the way.
Self Service
Free
10-pillar scores, top blind spot, executive summary, and infrastructure verdicts.
Starter
Complete analysis: every blind spot, market intelligence, budget breakdown, and PDF export.
Pro
Investment roadmap, action items, integrations, trend analysis with sharing and PDF export, and team access.
Enterprise
Journey canvas, full action item management, and advanced integrations.
Agency
Multi-client management, fulfillment queue, and agency journey suite.
Most clients use both. Your diagnostic plan determines the depth of your analysis. Services determine how much human expertise you bring in. Many clients start with a plan and add services as the findings reveal what needs attention.
Operate what you own — confidently
Gaps don't come out of nowhere. Infrastructure drifts. Brand drifts. Attribution configurations drift. Compliance posture drifts. Each piece individually passes review, but the cumulative effect is a system that no longer reflects your actual intent. The goal isn't just to build — it's to catch drift before it becomes a gap.
Every engagement builds your understanding. Expertise gets transferred, not just delivered. Clients who start in Assist often graduate to Audit as they develop the vocabulary to ask better questions. Some move into Architect when they're ready to invest in systems. Specifications evolve as living documents — not artifacts that gather dust. The path is yours, and it compounds.
View PricingSpec-Driven Development
The principle behind everything we build
We don't build anything without a documented specification. Before any system component is built, we define the intent, context, and success criteria — in plain language, reviewed and approved by you. Then we build against it. The spec doesn't become obsolete when the next tool changes or the next person joins.
The Blueprint is the spec. The build executes against it. Every deviation is discussed, not assumed. Clean handoffs, verifiable artifacts, recovery when things go wrong. This isn't bureaucracy — it's how you avoid building the wrong thing, how you hand something off without it becoming a black box, and how you make informed decisions about changes six months down the road.
The Thread That Runs Through Everything
Domain translation is built into every step — not simplification, but making complex systems legible. From the moment you see your first diagnostic report to the day you're making confident decisions about your own marketing infrastructure, we're translating the technical into the practical.
Assist
Operational translation — explaining the work as it unfolds so you understand the choices being made.
Audit
Diagnostic translation — explaining what each finding means for your specific business, not in the abstract.
Architect
Deep translation — you understand your own infrastructure well enough to decide without dependency on us.
Expertise gets transferred, not just delivered. You're never just a client — you're a participant in understanding your own business.
It Starts With Five Minutes
The forensic diagnostic is free, fast, and shows you the gap between perception and reality across 10 pillars. Higher tiers progressively unlock the complete analysis, investment roadmap, and team access. No commitment, no sales pitch.
Run Free Diagnostic