Audit
Act on reality, not what you think it is
Forensic Diagnostics & Strategic Assessment
Automated diagnostics detect in minutes what quarterly reviews miss in months. AI-drafted assessments synthesize findings into actionable intelligence. The gap between what you think is happening and what's actually happening is almost always wider than you expect — the forensic diagnostic makes it visible.
We show you what the data actually says versus what you assumed it said — and we explain what that means for your specific business in plain language. No report full of jargon handed over a wall.
How the audit works
You self-assess
Rate your marketing across all 10 diagnostic pillars — your perception of how your marketing is performing. Takes about a minute.
We analyze
Our system independently analyzes your actual digital infrastructure — your website, tech stack, tracking configuration, ad accounts, and competitive position. This becomes our analysis — the reality.
See the delta
The gap between your self-assessment and our analysis is your roadmap. Where you're overconfident, there's usually a hidden risk. Where you're undervaluing yourself, there's usually an opportunity.
What's included
Forensic Diagnostic
FreeThe core of the audit. You self-assess your marketing across all 10 pillars. Our system independently analyzes your actual digital infrastructure. The gap between perception and reality becomes your first real data point.
- Self-assessment across 10 diagnostic pillars
- Independent infrastructure analysis
- Perception vs. reality delta scoring
- Top blind spot in full detail (complete analysis on Starter+)
- Plain-language findings, not a jargon report
Strategic Assessment
$300 USDA deeper engagement built on the diagnostic findings. We go further on the pillars that matter most — competitive positioning, implementation planning, budget optimization. Delivered with a consultation walkthrough and a hosted report that serves as an independently authored, dated accountability document.
- Everything in Forensic Diagnostic
- Detailed competitive landscape analysis
- Custom implementation roadmap
- Budget efficiency and reallocation recommendations
- Full consultation walkthrough of findings
- Priority-ordered action plan
Competitive Report
$250 USD / competitorDeeper competitive landscape research beyond what the automated diagnostic covers. $250 USD per competitor — pick the ones that matter most. Best paired with a diagnostic and assessment.
- $250 per competitor — deep manual research
- Positioning gap analysis per competitor
- Strategic differentiation recommendations
- Bundle with Strategic Assessment — $650 for assessment + 2 competitors
Infrastructure Audit
From $750 USDA hands-on audit of the systems your diagnostic flagged. You grant read-only access to the relevant platforms — GTM, GA4, consent infrastructure, CRM, ad platforms, or whatever the diagnostic implicated. We go inside and confirm what the automated diagnostic surfaced from the outside. Three tiers depending on the depth and breadth you need.
- Lean — $750 / 5h / 2 systems / 1–2 pillars
- Standard — $1,500 / 10h / 4 systems / up to 3 pillars
- Comprehensive — $2,500+ / 15h+ / all systems / all pillars
- All tiers include prioritised findings plus remediation guidance per finding
- All tiers include a 30-minute kickoff call covering access setup and scope confirmation
- Comprehensive adds a sequenced remediation roadmap with effort estimates and a 60-minute results walkthrough call
- Mid-engagement upgrade available (Lean → Standard $750 differential, Standard → Comprehensive scoped on case)
- Findings entered directly into your Journey infrastructure layer
- Natural bridge to an Architect engagement — or standalone clarity
What Comes Next
Your choiceThe audit stream is often the starting point for an Architect engagement — but not always. Some businesses need the clarity, take the findings, and execute themselves. The findings belong to you either way.
- Use findings to brief your internal team
- Use findings to scope an Architect engagement
- Use findings to evaluate your current agency or vendors
- Return for a follow-up diagnostic after making changes
See what the diagnostic actually delivers
We've built a sample report showing real output from the forensic analysis — the scores, findings, and prioritized recommendations you'd see for your own business. Hosted at yellowhead.digital.
Diagnostic tool plans
The forensic diagnostic is free to try — no credit card required. If your business runs audits at volume, or you need to analyze multiple brands or teams, a plan gives you the throughput to work at that scale.
View All PlansStart with what's free
The diagnostic is free — 2 reports in your first month, 1 per month after that, no credit card required. Five to ten minutes end to end. You'll see your 10-pillar scores, your most critical blind spot, and your infrastructure verdicts. The complete analysis unlocks on Starter plans and above — no re-scan needed.