Audit
Forensic Diagnostics & Strategic Assessment
Automated diagnostics detect in minutes what quarterly reviews miss in months. AI-drafted assessments synthesize findings into actionable intelligence. The gap between what you think is happening and what's actually happening is almost always wider than you expect — the forensic diagnostic makes it visible.
We show you what the data actually says versus what you assumed it said — and we explain what that means for your specific business in plain language. No report full of jargon handed over a wall.
How the audit works
You self-assess
Rate your marketing across all 10 diagnostic pillars — your perception of how your marketing is performing. Takes about five minutes.
We analyze
Our system independently analyzes your actual digital infrastructure — your website, tech stack, tracking configuration, ad accounts, and competitive position. This becomes our analysis — the reality.
See the delta
The gap between your self-assessment and our analysis is your roadmap. Where you're overconfident, there's usually a hidden risk. Where you're undervaluing yourself, there's usually an opportunity.
What's included
Forensic Diagnostic
FreeThe core of the audit. You self-assess your marketing across all 10 pillars. Our system independently analyzes your actual digital infrastructure. The gap between perception and reality becomes your first real data point.
- Self-assessment across 10 diagnostic pillars
- Independent infrastructure analysis
- Perception vs. reality delta scoring
- Top blind spot in full detail (complete analysis on Starter+)
- Plain-language findings, not a jargon report
Strategic Assessment
$300 USDA deeper engagement built on the diagnostic findings. We go further on the pillars that matter most — competitive positioning, implementation planning, budget optimization. Delivered with a consultation walkthrough and a hosted report that serves as an independently authored, dated accountability document.
- Everything in Forensic Diagnostic
- Detailed competitive landscape analysis
- Custom implementation roadmap
- Budget efficiency and reallocation recommendations
- Full consultation walkthrough of findings
- Priority-ordered action plan
Competitive Report
$250 USD / competitorDeeper competitive landscape research beyond what the automated diagnostic covers. $250 USD per competitor — pick the ones that matter most. Best paired with a diagnostic and assessment.
- $250 per competitor — deep manual research
- Positioning gap analysis per competitor
- Strategic differentiation recommendations
- Bundle with Strategic Assessment — $650 for assessment + 2 competitors
Infrastructure Audit
From $750 USDA hands-on audit of the systems your diagnostic flagged. You grant read-only access to the relevant platforms — GTM, GA4, consent infrastructure, CRM, ad platforms, or whatever the diagnostic implicated. We go inside and confirm what the automated diagnostic surfaced from the outside.
- Scope driven by your diagnostic findings — not a fixed checklist
- Read-only access to the systems that matter most
- Container audit, consent verification, data layer assessment, attribution config
- Expandable to any system the diagnostic flagged
- Minimum engagement: 5 hours at advisory rate ($150/hr)
- Findings entered directly into your Journey infrastructure layer
- Natural bridge to an Architect engagement — or standalone clarity
What Comes Next
Your choiceThe audit stream is often the starting point for an Architect engagement — but not always. Some businesses need the clarity, take the findings, and execute themselves. The findings belong to you either way.
- Use findings to brief your internal team
- Use findings to scope an Architect engagement
- Use findings to evaluate your current agency or vendors
- Return for a follow-up diagnostic after making changes
See what the diagnostic actually delivers
We've built a sample report showing real output from the forensic analysis — the scores, findings, and prioritized recommendations you'd see for your own business. Hosted at yellowhead.digital.
Diagnostic tool plans
The forensic diagnostic is free to try — no credit card required. If your business runs audits at volume, or you need to analyze multiple brands or teams, a plan gives you the throughput to work at that scale.
View All PlansStart with what's free
The diagnostic is free — 2 reports in your first month, 1 per month after that, no credit card required. Five minutes. You'll see your 10-pillar scores, your most critical blind spot, and your infrastructure verdicts. The complete analysis unlocks on Starter plans and above — no re-scan needed.