Agencies
Agency playbooks
How agencies put Yellowhead to work, whether you do search engine optimisation (SEO), paid media, web, content and public relations (PR), or all of it. Each playbook gives the problem, when to use it, the steps, what you use, what you end up with and where it leads.
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Turn prospect research into better outreach
Run a Diagnostic on a prospect before the first call, pick the one finding that matters to them, and rehearse the approach before you send anything.
Every kind of agency
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Audit a new client before you start
Open a workspace for the client, run the Diagnostic, and add the specialist reads the findings call for. Everything lands in that client’s workspace as one baseline.
Every kind of agency
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Check a client is ready for paid media
Before you scale spend, check the measurement underneath it: which tags load, whether conversions are measured, and whether consent is in place.
Paid media · Web and development · Full-service
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Track AI search visibility over time
Measure how often AI answers cite your client against named competitors, then re-scan after changes and compare like for like.
SEO and search · Content and PR · Full-service
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Prepare for a client review
Pull what was wrong, what was done, what changed and what is still open for one client over any period, from the work already in their workspace.
Every kind of agency
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Find new work in existing accounts
Put every client on a scheduled Diagnostic and let what changes between runs show you where the next piece of work is.
Every kind of agency
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Verify that a marketing problem was fixed
Mark the work done, have a second person confirm it, and let the next Diagnostic check it independently.
SEO and search · Paid media · Web and development · Full-service
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Build a complete baseline for a new client
The full version of the new-client audit: the Diagnostic, every specialist read, a strategy session and a hands-on audit, ending in one prioritised roadmap.
Web and development · Full-service
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No playbook is tagged for that kind of agency yet.
We publish a playbook when every step in it works today. More will follow as the product catches up with them.
Every playbook starts with a Diagnostic
Run one on a client or a prospect. The first one is free.