Verify that a marketing problem was fixed

The problem

“We fixed it” is your word against the client’s doubt. Without an independent check, a fix is a claim.

When to use this playbook

Your team finishes work on a finding.

The workflow

1. 01

   Mark it complete

   The person who did the work marks the action item complete. Their name and the date are recorded.

2. 02

   Have it confirmed

   A second person signs it off: someone at your agency, or the client under their own login. They can attach a link to evidence and a note.

3. 03

   Let the next Diagnostic re-check it

   For the findings Yellowhead can re-test from outside, the next Diagnostic of the client’s site checks again. If the problem is gone, the item is marked Verified, with a link to that Diagnostic.

4. 04

   Know which fixes can’t be checked from outside

   Some fixes leave no public trace. Those items say so, and Confirmed is as far as they go.

What you use

• Action items Each finding as a piece of work with a priority and an owner, tracked from Completed to Confirmed to Verified.
• Diagnostic Ten pillars scored from public evidence in 5–10 minutes, with every finding turned into an action item.
• Progress report One client over any period: what was wrong, what was done, what changed, what is still open.

What you end up with

A record for each fix: who did it, who confirmed it, and whether Yellowhead’s re-check found it fixed.

The opportunity

Proof of work for the retainer conversation, which you did not have to grade yourself.

What this playbook does not do

• —Nobody can mark an item Verified by hand. Only Yellowhead’s own re-check sets it.
• —The re-check is the next Diagnostic of the same site, which uses one of your plan’s monthly Diagnostics.
• —A score going up is never treated as proof that a fix landed.

What comes next