Start here · the cornerstone of every engagement
Marketing Infrastructure Diagnostic
See What's Really Happening
A forensic analysis of your marketing infrastructure across ten pillars. You self-assess; we independently detect what's actually there; the gap becomes a scored, evidenced picture of your stack.
The Diagnostic is what the platform features and every service engagement build on — establish a baseline, measure every later decision against it.
How It Works
You self-assess
Rate your marketing across all 10 pillars — your perception of how things are going. Takes about a minute.
We analyze
Our system independently analyzes your actual digital infrastructure — website, tech stack, tracking, ad accounts, competitive position. This becomes our analysis — the reality.
See the delta
The gap between your self-assessment and our analysis is your roadmap. Where you're overconfident, there's a risk. Where you're undervaluing yourself, there's an opportunity.
Take action
Use built-in action items, investment roadmaps, and the Journey canvas to turn findings into a prioritised plan — then track your progress as scores improve with each re-run.
The 10 Pillars
Every Diagnostic scores your infrastructure across these 10 pillars — your self-assessment versus our independent analysis.
Attribution
Tracking & measurement accuracy
Tech Stack
Tool efficiency & agentic readiness
Conversion
Forms, CTAs & checkout flow
Trust & Security
Legal, privacy & security
Brand
Voice, sentiment & content quality
Marketing
Strategy, audience & campaigns
Advertising
Paid media spend & ROAS
Competitors
Market positioning
Product
Offer clarity & value proposition
Discoverability
Web, SEO, AEO & GEO — can people and AI find you?
Your composite score
The ten pillar scores roll up into your MIDAS™ score — a single 0–100 benchmark of marketing-infrastructure health that also factors in how accurately your self-assessment matched reality.
How the MIDAS score works →What's in your report
Every Diagnostic produces the same report — the full anatomy, top to bottom.
Perception gap analysis
- 10-pillar scoring — your self-assessment vs. our independent detection, with per-pillar sub-scores
- Blind spots — your widest gaps, with investigation notes
MIDAS score
- Composite — pillar performance, perception accuracy, infrastructure coherence, budget efficiency
- Tier & fingerprint — your 0–100 tier, plus the fingerprint mark unique to your business
- Infrastructure verdicts — overall status and the green-light call
Business profile
- Core identity — industry, sub-sector, target audience
- Digital footprint — your social presence across platforms
- Published apps — App Store, Play, Mac, Microsoft store & Linux distros
- Momentum & risk — news, funding, leadership, launches, workforce signals
- Marketing signal — active campaigns and hiring signals
Detected tech stack
- Every detectable tool — named and classified across all ten pillars
- Conventional + agentic — tool efficiency and AI-readiness, with estimated cost
Budget & investment
- Budget analysis — stated vs. estimated, tools-vs-labour split, per pillar
- Investment roadmap — per-pillar recommended monthly spend with named initiatives
- Action items — findings turned into a prioritised, trackable plan
Brand visibility
- Search & AI-answer presence — where you show up, and where you don't
- Profiles & reach — the visibility surfaces and social profiles we detect
Brand sentiment
- Reviews & ratings — across the platforms we find
- Sentiment by dimension — including the social-engagement trend
AI & governance
- Chat-agent assessment — detected chat/AI agents and how they're configured
- AI stack governance — tool sprawl, content governance, policy surface, spend visibility, AI disclosure
Narrative & intelligence
- Executive summary — the one-page read on where you stand
- Market intelligence — competitor profiles and positioning
- Auditor's notes — coverage gaps: what the scan couldn't reach, and the next step
Every Diagnostic runs at full depth — your plan controls how much is visible. Compare plans →
* Findings are based on externally detectable signals.
Progressive Enhancement
Each plan builds on the one below it. The scan is always the same — the report reveals more as you move up.
Each tier includes everything from the tiers below it.
What Each Plan Includes
Select a plan to see what report sections and operational features are included.
Free
For individuals exploring their own marketing infrastructure.
Diagnostic Report Features
- 10-pillar scoring with perception vs. reality
- Business profile & detected tech stack
- Top critical blind spot with full detail
- Brand visibility & sentiment scores (summary)
- Budget summary cards
- Executive summary & verdict cards
- Chat agent assessment scores
Tools
- Report sharing
- In-app communications
Organization
- 1 user, personal account
The scan always runs at full depth — every pillar, every signal, every analysis. Your plan controls what's visible in the report, not the depth of the scan. Upgrading reveals everything instantly — no re-scan needed.
See what the Diagnostic actually delivers
We've built a sample Pro-plan report for a fictional outdoor retail company. Scores, findings, blind spots, market intelligence, and investment recommendations — all real output from the forensic analysis.
Ready to Choose?
The Diagnostic is free to start — no credit card required. Need more detail on exactly what's included at each tier?