Yellowhead Digital

Add-on for Pro plans and above

Monitoring

A monthly Diagnostic and Citation Scan of your site, for less than buying the two separately, with an alert when a pillar score moves. Each Diagnostic is compared with the one before it, and doesn't use any of your plan's Diagnostics. The Citation Scan comes from the one Citation Scan Watch that Monitoring includes.

$39 USD per month for each monitored workspace.

Partner rate on Agency plans: $31.20 per month for each workspace — 20% below rate card

How Monitoring, Watches and your plan fit together

  • Your plan's Diagnostics cover baselines, re-runs and prospects. Monitoring never uses them.
  • Monitoring includes one Diagnostic per month and one Citation Scan Watch. The Watch runs one Citation Scan per month, against one domain, one category, and one country.
  • Other questions about the same business (another category, another country, a product line) are extra Watches at $19 per month each.

Brands in more than one country

Monitoring is priced per workspace, and one workspace holds one site. How many workspaces a brand needs depends on how its sites are set up.

  • A separate website for each country: Each country has its own domain, such as acme.ca and acme.com, or its own subdomain, such as ca.acme.com. Each site needs its own workspace, and each workspace is monitored on its own.
  • The same pages serving several countries: One workspace, plus one extra Citation Scan Watch ($19 per month) for each added country. Monitoring’s included Watch covers one country.

On Pro, the account is one workspace and can’t have more, so Monitoring covers that one site. A separate site for each country needs more workspaces: brand workspaces on Enterprise, or, for an agency looking after a client’s sites, client workspaces on an Agency plan.

Illustration

Two example months

Illustrations, not quotes, at rate-card prices in US dollars (USD). Each tells what one business might use in a month and why. Then it shows what that month costs with Monitoring, and what the same coverage costs bought one product at a time.

A business on the Pro plan

A business with one website is on the Pro plan ($149 per month, 8 Diagnostics included, additional Diagnostics $49 each). Every month it wants to know three things: whether its own site is holding up, how it compares with its competitors, and whether AI answer engines cite it for the three questions its buyers ask.

What it uses, and why

  • It runs a Diagnostic on each of six competitors to see how it compares, pillar by pillar, and one on a prospective partner before a first meeting.
  • It fixes what its own last Diagnostic found, then runs a Diagnostic of its own site to check the fix. That is the last of the Pro plan’s 8 Diagnostics, so when it checks a second fix later in the month, that is an additional Diagnostic at $49.
  • Its Pro account is one workspace. Monitoring on that workspace re-checks its site every month without using any of the 8, alerts the business when a pillar score moves, and includes one Citation Scan Watch: its main category in its home country, scanned every month.
  • Two more Citation Scan Watches, at $19 per month each, scan its second category, and its main category in a second country where it also sells.

What that month costs

Without Monitoring, the monthly re-check of its own site is a Diagnostic, and with all 8 used it is an additional Diagnostic at $49. Each of its three citation questions is a Citation Scan re-scan at $19, ordered by hand every month.

With Monitoring

  • Pro plan 8 Diagnostics: six competitors, one prospective partner, and one check of its own site after a fix $149
  • Monitoring the account’s one workspace: the monthly re-check of its site, alerts when a pillar score moves, and one Citation Scan Watch $39
  • Citation Scan Watch (2 × $19) its second category, and its main category in a second country, scanned every month $38
  • Additional Diagnostic a second check of its own site after a fix, once the plan’s Diagnostics are used $49

Month total $275

Bought one product at a time

  • Pro plan 8 Diagnostics: six competitors, one prospective partner, and one check of its own site after a fix $149
  • Additional Diagnostic the monthly re-check of its own site, because all 8 of the plan’s Diagnostics are used $49
  • Citation Scan re-scan (3 × $19) its three citation questions, each re-scanned by hand $57
  • Additional Diagnostic a second check of its own site after a fix, once the plan’s Diagnostics are used $49

Month total $304

Where the difference comes from

Monitoring itself. Monitoring at $39 per month replaces an additional Diagnostic for the monthly re-check of its own site ($49, because all 8 included Diagnostics are used) and a Citation Scan re-scan of the question its Citation Scan Watch covers ($19): $68 bought separately — $29 in savings every month.

The extra Citation Scan Watches save nothing: each costs $19 per month, the same as a Citation Scan re-scan. What they change is that the scan runs every month without anyone ordering it.

The first month

A Citation Scan Watch starts from a delivered Citation Scan of its question, and its first $19 payment runs a scan straight away. So in the first month each of the two extra Citation Scan Watches also costs a $29 Citation Scan. The Citation Scan Watch included with Monitoring needs no earlier scan: you choose its category and country, and it is scanned with each monthly re-check. Bought one product at a time, the first scan of each of the three citation questions is a $29 Citation Scan, and the re-scans start the month after. The first month comes to $333 with Monitoring and $334 bought one product at a time.

What the example assumes

  • Competitor and prospective-partner Diagnostics come out of the plan’s Diagnostics, like any other Diagnostic. So does a new Diagnostic of its own site after a fix.
  • The account’s one workspace can use all 8 of the plan’s Diagnostics: it has no monthly limit of its own.
  • Monitoring’s re-check compares with an earlier Diagnostic of the site, so the business already has one.
  • Additional Diagnostics are run by an owner or admin of a team account and paid from its Credit Wallet.
  • A Citation Scan re-scan is $19 only for a domain, category and country the account has already scanned. A first Citation Scan is $29.
  • Both months are full months of Monitoring. Part months are prorated.

A company with two brands in two countries on the Enterprise plan

A company owns two brands. Each sells in Canada and the United States from a separate website for each country, so the company has four websites. It is on the Enterprise plan ($499 per month, 16 Diagnostics included, additional Diagnostics $49 each), with a brand workspace for each website: Monitoring re-checks one site per brand workspace, and each country has its own competitors and its own AI answers. Every month it wants to know whether each site is holding up, how each compares with its competitors in that country, and whether AI answer engines cite each brand in each country, including the United Kingdom, where one brand is about to launch.

What it uses, and why

  • It runs a Diagnostic on three competitors of each brand in each country, twelve in all, to see how each site compares, pillar by pillar. They are not filed in a brand workspace, so they count only against the plan’s 16.
  • It fixes what each site’s last Diagnostic found, then runs a Diagnostic of each site to check the fix: four more, which is the last of the 16 and each brand workspace’s one Diagnostic for the month.
  • Monitoring on all four brand workspaces re-checks each site every month without using the plan’s Diagnostics or the workspace’s limit, alerts it when a pillar score moves, and includes one Citation Scan Watch for each site: its brand’s main category in that site’s country.
  • One brand is about to launch in the United Kingdom, where a competitor is already cited. A Citation Scan of that brand’s own site, in its category and the United Kingdom, naming the competitor, shows which domains the engines cite there and where the competitor ranks among them. A Citation Scan Watch then repeats it every month at $19. Another brand watches its second product line the same way.
  • It doesn’t need a Citation Scan for the competitor’s domain. The ten questions come from the category alone, and the country only sets where the engines are asked from, as far as each engine supports it, so the brand’s own scan already ranks the competitor beside every other domain the engines cite. Naming the competitor also adds head-to-head questions: the best alternatives to it, and how it compares with the brand.

What that month costs

Without Monitoring, the monthly re-check of each site is a Diagnostic, and with all 16 used each is an additional Diagnostic at $49. That is a second Diagnostic in each brand workspace that month, so an owner or admin raises each workspace’s monthly limit, which costs nothing. Each of its six citation questions is a Citation Scan re-scan at $19, ordered by hand every month.

With Monitoring

  • Enterprise plan 16 Diagnostics: twelve competitors (three for each brand in each country), and one check of each site after a fix $499
  • Monitoring (4 × $39) each of its four brand workspaces, one for each brand in each country: the monthly re-check, alerts when a pillar score moves, and one Citation Scan Watch for each $156
  • Citation Scan Watch (2 × $19) one brand in the United Kingdom ahead of its launch there, and another brand’s second product line, scanned every month $38

Month total $693

Bought one product at a time

  • Enterprise plan 16 Diagnostics: twelve competitors (three for each brand in each country), and one check of each site after a fix $499
  • Additional Diagnostic (4 × $49) the monthly re-check of each of its four sites, because all 16 of the plan’s Diagnostics are used $196
  • Citation Scan re-scan (6 × $19) its six citation questions, each re-scanned by hand $114

Month total $809

Where the difference comes from

Monitoring itself. Monitoring at $39 per month for each brand workspace replaces an additional Diagnostic for the monthly re-check of its site ($49, because all 16 included Diagnostics are used) and a Citation Scan re-scan of the question its Citation Scan Watch covers ($19): $68 bought separately — $29 in savings for each, $116 every month across all four.

The extra Citation Scan Watches save nothing: each costs $19 per month, the same as a Citation Scan re-scan. What they change is that the scan runs every month without anyone ordering it.

The first month

A Citation Scan Watch starts from a delivered Citation Scan of its question, and its first $19 payment runs a scan straight away. So in the first month each of the two extra Citation Scan Watches also costs a $29 Citation Scan. Each Citation Scan Watch included with Monitoring needs no earlier scan: you choose its category and country, and it is scanned with each monthly re-check. Bought one product at a time, the first scan of each of the six citation questions is a $29 Citation Scan, and the re-scans start the month after. The first month comes to $751 with Monitoring and $869 bought one product at a time.

What the example assumes

  • Each brand sells in each country from a separate website, and each website has its own brand workspace. A brand that served both countries from the same pages would need one brand workspace, with an extra Citation Scan Watch for the second country.
  • The Enterprise plan has no limit on brand workspaces, and Monitoring is switched on for each brand workspace.
  • Each brand workspace allows one Diagnostic per month by default. An owner or admin can raise it at no cost.
  • Competitor Diagnostics are started from the account, not from inside a brand workspace, so they don’t use a brand workspace’s limit.
  • Monitoring’s re-check compares with an earlier Diagnostic of each site, so each site already has one.
  • Additional Diagnostics are run by an owner or admin of a team account and paid from its Credit Wallet.
  • A Citation Scan re-scan is $19 only for a domain, category and country the account has already scanned. A first Citation Scan is $29.
  • Both months are full months of Monitoring. Part months are prorated.
See Monitoring on the pricing page

About the Citation Scan →