Clear Pricing for Real Work

Your report is generated immediately — the system runs the full analysis regardless of your plan. The free report shows your 10-pillar scores, your most critical blind spot in full detail, an executive summary, and verdict cards. Starter unlocks the complete picture: every blind spot, all priority optimizations, strengths to hone, market intelligence with competitor profiles, full budget breakdown, and PDF export. Pro adds the investment roadmap, action items to track suggested improvements, integrations, trend analysis with sharing and PDF export, and team access through a team account. Enterprise adds the interactive Journey canvas, full action item management, scheduled Diagnostics and a workspace for each of your brands. Agency plans carry everything in Enterprise, organized around your clients. Upgrading reveals everything instantly — no re-scan needed. There's no automatic follow-up. The next move is yours.

For Strategic Assessments and Architect engagements, we scope the work before quoting it. That means a brief conversation about your business, what the Diagnostic found, and what you're trying to achieve — followed by a written scope and a fixed price. You know exactly what you're committing to before any work begins. Scope changes are discussed and approved, never billed silently.

Not always — but usually. The Diagnostic exists partly because we don't want to quote an Architect engagement without understanding your current infrastructure. It's how we write a good spec. If you already have a thorough picture of your current state, we can discuss starting at Blueprint. But the Audit exists to surface the things that change the scope.

The Strategic Assessment is $300 USD flat fee. The Competitive Report is $350 USD per competitor — you pick the ones that matter most. An assessment with two competitor deep-dives is $850 USD as a bundle — ask us and we will set it up. Architect engagements vary more widely — a Blueprint alone is a different scope to a Build followed by a Run & Optimise retainer. We don't publish fixed Architect ranges because the Diagnostic genuinely changes the answer. Reach out or run the Diagnostic and we can talk specifics.

Yes. The work is remote by default. We have direct experience operating across Australian, Singaporean, and UK markets, and have worked with compliance environments including ASIC and GDPR. Geography is not a constraint.

Yes — it's not a service add-on, it's how we work. Every deliverable comes with an explanation of the choices made and the reasoning behind them. The level of translation scales with the stream: Light in Assist (explaining the work we did), Medium in Audit (explaining what the findings mean for your business), Deep in Architect (ensuring you understand the system well enough to make your own decisions going forward).

Any business with a digital marketing infrastructure worth auditing. That said, we have deep experience in regulated financial services (CFD and derivatives trading, ASIC compliance, GDPR) and in agency environments. If your business operates in a compliance-sensitive context — financial services, legal, healthcare — we're familiar with the constraints.

No Diagnostic needed. If there's no existing infrastructure to audit, we go straight to a Blueprint Discovery session — a structured conversation that covers the same ground as the Diagnostic (intent, constraints, tech decisions, success criteria) but starts from a blank slate. This is the entry point for greenfield clients and typically scopes directly into an Architect engagement. Reach out to discuss.

No. The automated analysis is always free — the free report shows scores, your top blind spot, executive summary, and verdicts. Starter adds the complete findings: every blind spot, market intelligence, budget analysis, and PDF download. Pro goes further with the investment roadmap and team sharing. Reviewing any version with us is a separate paid step — the Strategic Assessment ($300 USD, ~3hr engagement: pre-research, 1hr live session, follow-up) — and it's the entry point to the Audit stream.

Both commitment options are pre-paid for the full term and include a 30-minute Course Correction after your first month — a one-on-one check-in to make sure you're getting full value. The 3-month option is billed at the standard monthly rate. Annual saves 15% on Pro, 10% on Enterprise, Consultant and Studio, and 5% on Firm; Starter is monthly or 3-month only. Month-to-month billing is always available on every plan.

On Pro, Enterprise and every Agency plan, an owner or admin of a team account can run more for $49 USD each. Each one is confirmed before it runs and is paid from that account's Credit Wallet (top up under Settings → Plan & Usage). Other members are asked to contact an owner or admin. A workspace's own Diagnostic ceiling is raised, never charged. On Starter, upgrading to Pro is the way to run more.

If you're checking your own business or brands, the Business plans. If you deliver marketing work to clients (as an agency, consultant or fractional lead), the Agency plans: each client gets its own workspace and can read what you deliver. The Agency plans have the same features as each other; they differ in how many Diagnostics, Outreach Rehearsal sessions, and client workspaces you get.

Yes. A client can add a Business plan to the workspace you set up for them and run Diagnostics on it themselves. Diagnostics they start use their plan; Diagnostics you start still use yours. Your delivered work stays in the same workspace.

A place to practise a cold outreach email before you send it. You write to a simulated prospect grounded in the recipient company's public signals, get a critique scored against a published rubric, see how the message lands in character (including no reply at all), and work through the pre-send checks the recipient's country asks for (Canada and the US today). It never sends anything. A session is one email you work on, however many drafts that takes.