Audit
Act on reality, not what you think it is
Diagnostic & Strategic Assessment
The Diagnostic detects in minutes what quarterly reviews miss in months. AI-drafted assessments synthesize findings into actionable intelligence. The gap between what you think is happening and what's actually happening is almost always wider than you expect — the Diagnostic makes it visible.
We show you what the data actually says versus what you assumed it said — and we explain what that means for your specific business in plain language. No report full of jargon handed over a wall.
How the audit works
You self-assess
Rate your marketing across all 10 pillars — your perception of how your marketing is performing. Takes about a minute.
We test
We test your answers against the public evidence — your website, tech stack, tracking and advertising tags, and competitive position. That becomes the evidence side of your report.
See the delta
The gap between your self-assessment and our analysis is your roadmap. Where you're overconfident is where hidden risk sits. Where you're undervaluing yourself is unclaimed opportunity.
Self-serve — ordered from your dashboard
The Diagnostic is free and where every stream starts. The two scans and the Competitive Report are one-off orders that take their subject from a completed Diagnostic, so everything lands beside the same findings. The Citation Scan can also run on a domain you type.
Diagnostic
FreeThe core of the audit, and where every stream starts. You self-assess your marketing across all 10 pillars. We test it against the public evidence. The gap between what you believe and what the evidence shows becomes your first real data point.
- Self-assessment across 10 pillars
- Independent infrastructure analysis
- Perception vs. reality delta scoring
- Top blind spot in full detail (complete analysis on Starter+)
- Plain-language findings, not a jargon report
Citation Scan
$29 USD · $19 re-scanA one-off measurement of how six AI answer engines cite your category. Ten pinned questions run against ChatGPT, Claude, Gemini, Perplexity, Google AI Overview and Google AI Mode — sixty answer cells — returned as a citation grid and a presence-share ranking of every domain the engines cited. Start it from a completed Diagnostic and it names the competitors that report found, ranked even at zero, and lands beside the infrastructure findings for the same domain; or type a domain without one.
- 10 pinned questions × 6 engines = 60 observed answer cells
- Citation grid — every question × engine cell, with every domain it cited
- Presence-share ranking of every cited domain, ranked against you
- Coverage disclosure with every scan — which engines answered, which cells were empty
- Delivered in your dashboard in about five minutes
Crawlability Scan
From $99 USDReads your sitemap, then goes and looks. Every URL you approve is checked for declared crawler access, and a sample of pages is fetched as the AI crawlers themselves to compare what they receive with what a browser gets. One row per URL; unmeasured is reported as unmeasured, never as a finding.
- ≤ 50 URLs $99 · ≤ 200 URLs $199 · ≤ 1,000 URLs $399
- Sitemap import and URL review are free — you see your URL inventory before any money is involved
- Robots access evaluated per URL path for 30 named AI crawlers
- Declared vs. observed — sampled pages fetched under seven AI crawler identities plus a browser control
- Dead sitemap URLs, linked pages your sitemap never lists, and what your llms.txt actually names
- Requires a completed Diagnostic — no plan-included allowance, every scan is a one-off order
- Re-scan the same pages within 90 days of the first scan’s delivery, and the latest run is compared with the one before it: ≤ 50 URLs $29 · ≤ 200 URLs $49 · ≤ 1,000 URLs $79
Competitive Report
$350 USD / competitorPer-competitor depth beyond the automated Diagnostic: pillar-by-pillar comparison against your own scores, positioning gaps, a differentiation strategy, and an observed AI-citation share-of-voice matrix. $350 USD per competitor — pick the ones that matter most. Generated from your Diagnostic, then reviewed by a human before it is published.
- Pillar-by-pillar comparison — competitor estimate vs. your score, with the gap and the finding
- Positioning summary, market gaps and differentiation strategy
- Observed AI-citation share-of-voice matrix per competitor
- Human-reviewed before publish — nothing auto-publishes
- Requires a completed Diagnostic — ordered self-serve from your dashboard
- Bundle with Strategic Assessment — $850 for assessment + 2 competitors, on request
Delivered by our team
Human analysis on top of the Diagnostic — scoped, quoted, and explained. Every engagement includes domain translation at no extra cost.
Strategic Assessment
$300 USDKnow which of your findings matter, what to fix first, and whether you need help with any of it. We read your Diagnostic before we meet, spend an hour going through it with you, and follow up with a dated write-up. It works from what the Diagnostic already found; if something needs a look inside your systems, that is an Infrastructure Audit.
- Built on your completed Diagnostic
- A pre-read of your findings before we meet
- A one-hour live session on what each finding means for your business
- What to fix first, and what can wait
- Whether any of it needs more help, and which kind
- A dated write-up on your dashboard, same login as your Diagnostic
- Add deeper competitive landscape research with the Competitive Report — $350 USD per competitor, or $850 bundled with two on request
Infrastructure Audit
From $750 USDKnow what is actually broken inside the systems your Diagnostic flagged: how they are set up, who can change them, and what they cost you. You grant read-only access to the systems in scope — tag manager, analytics, ad accounts, CRM, CMS, email platform, consent tooling, or whatever the Diagnostic implicated — and share what you have written down about them, including the contract, renewal date and plan for each one. We review the whole system, not just its settings screen: how it is configured, who can change it, what it costs and under what contract, and what is documented. Three tiers depending on the depth and breadth you need.
- Lean — $750 / 5h / 2 systems / 1–2 pillars
- Standard — $1,500 / 10h / 4 systems / up to 3 pillars
- Comprehensive — $2,500+ / 15h+ / all systems / all pillars
- All tiers include prioritised findings plus remediation guidance per finding
- All tiers include a 30-minute kickoff call covering access setup and scope confirmation
- Reviews the whole system — configuration, who can change it, what it costs and under what contract, and what is documented. Documents and records don’t count against your system limit
- You share the documents and commercial records at or after the kickoff call. Anything you can’t supply is recorded as a limit on what we could check, not chased — and there is nothing to upload
- We record what a contract says. No legal advice on it, and no negotiation with your vendors
- Delivered as a hosted report on your dashboard, the same login as your Diagnostic
- Comprehensive adds a sequenced remediation roadmap with effort estimates and a 60-minute results walkthrough call
- Mid-engagement upgrade available (Lean → Standard $750 differential, Standard → Comprehensive scoped on case)
- Findings entered directly into your Journey infrastructure layer
- Natural bridge to an Architect engagement — or standalone clarity
- Want the findings fixed? Assist works through them; your team confirms each fix, and the next Diagnostic re-checks any it can see from outside
What Comes Next
Your choiceSome businesses take the findings and fix them themselves. Some hand them to Assist. When the system itself needs rebuilding, that is an Architect engagement. The findings belong to you either way.
- Use findings to brief your internal team
- Have Assist fix them, each fix confirmed by your team
- Use findings to scope an Architect engagement
- Use findings to evaluate your current agency or vendors
- Return for a follow-up Diagnostic after making changes
See what the Diagnostic actually delivers
We've built a sample report showing real output from the forensic analysis — the scores, findings, and prioritized recommendations you'd see for your own business. Hosted at yellowhead.digital.
Platform plans
The Diagnostic is free to try — no credit card required. Plans are priced by Diagnostic volume; higher tiers add action tracking, integrations, team and client management, and agency operations on top of the same report.
View All PlansStart with what's free
The Diagnostic is free — 2 in your first month, 1 per month after that, no credit card required. Five to ten minutes end to end. You'll see your 10-pillar scores, your most critical blind spot, and your infrastructure verdicts. The complete analysis unlocks on Starter plans and above — no re-scan needed.